What marketing trends should you be taking notice of in 2020?
Marketing trends are always evolving; matching up with new technology and social trends and the start of a new year is always a good time to take stock of these, reviewing how these trends can best impact a business’ marketing strategy. The Forbes Agency Council recently shared a great news piece, in which some of their members gave their insight on 15 top marketing trends that may impact 2020. We picked out our top 5 of these that we thought most relevant to Law Firms and the legal industry
SEO / Technical Fluency
SEO and an understanding of more technical content mark-up will always play a vital role in online marketing, and whilst this is not a new trend, does continue to evolve with new Google Algorithm updates. Recent Google updates were more about natural language processing, neural networks and machine learning and so ensuring content is optimised to answer searches’ most important queries is one of the most important tasks you can include in your marketing strategy.
Voice Search Optimisation
Again, not a new trend but one that is on the rise with users more and more frequently using voice search assistants like Google Assistant, Siri, Alexa and Bixby to ask questions. Regardless of your industry or service offering, optimising websites for voice search in 2020 is vital.
Direct Communication
Traditional marketing tools such as text messaging and direct email, that offer a more personal customer connection over the broader brand messaging that most social platforms offer are making a comeback and are again being included in marketing plans and could be one of the biggest marketing focus points in 2020.
Demand Growth for Facebook Ads
Facebook ads are fast becoming as popular as Google ads for relevant consumer-facing services and as the offering has matured, the demand for using this ad platform has grown. This type of social media advertising is one to monitor and its relevance will depend on your target audience but this is another trend that will continue to remain relevant in 2020.
Growth Of TikTok
This is one of the social media’s newest trends and its popularity has no signs of slowing down. TikTok is one of the fastest-growing social platforms with users already gathering millions of followers and advertisers scrambling to spend money on the platform. Whilst the relevance for law firms using this social media sphere may not be immediately obvious, there are some law firms and lawyers already taking advantage of its popularity and have gained themselves a surprising number of followers, including US lawyer Barbuto @thelawer who already has 1.9 million followers and his videos have been viewed over 27 million times since he joined the platform.
Keep your marketing strategy up to date
Marketing continues to evolve along with technology and how audiences expect to interact with their service providers. It is no longer just about an advertising function but has a greater influence on customer experiences and new content forms.
Ensuring you have an up to date marketing strategy that takes into consideration all the available marketing innovations and keeping up with marketing trends for law firms, will ensure your future success. At FireTap Marketing, we can help you build and put in place a robust marketing strategy, reviewing your current activity and delivering a tailored solution suited to your law firm’s marketing goals.
We can assist with a wide range of services including SEO, Content Marketing, Digital Marketing and PPC. For more information on marketing for law firms, get in contact.
