‘Facebook posts with images see 2.3X more engagement than those without images.’ – BuzzSumo
‘Tweets with images receive 150% more retweets than tweets without images.’ – Buffer
‘Design is the silent ambassador of your brand’ – Paul Rand
We have all been there – you have got a blog or social media post ready to go, but now you need a killer image to go with it. You don’t have any in-house visual assets from professional photo shoots or the budget to use premium stock accounts like iStock, Shutterstock or Adobe Stock. Where are you going to find a great image you can use?
Strong visuals are vital for building your brand’s online presence – engagement levels for social media content with images are dramatically higher than for text-only posts. You can have the best product or service in the world, but without effective and engaging imagery, it’s easy for a company to stay under the radar.
How to Choose Your Images
Imagery is one of the strongest elements of design and it’s what creates an emotional connection with customers. Eye-catching is good, but your images also need to be relevant. Try to develop a consistent look and feel across your visual content – it’s a key component in your online branding.
While free stock photo sites have a pretty woeful reputation for being low quality, cheesy or horrifically inappropriate, there are plenty of great images out there that will help add strong visuals to your digital marketing.
To help you out, we’ve compiled a selection of our favourite free stock photo sites. Don’t forget, you still need to use your eyes, your brain, and your imagination.
A Note About Licenses
• Negative Space
• Death to the Stock Photo
• Startup Stock Photos
• Fancy Crave
• Life of Pix
• ISO Republic
• New Old Stock
• Burst (by Shopify)
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