There is no doubt that the world has shifted somewhat over the past few months in the wake of the Covid19 Coronavius pandemic, with far-reaching implications on all areas of both our social and working lives. From getting used to social distancing, to working and schooling from home, people and businesses are relying more heavily on social media and digital platforms to stay connected.

Whilst always popular, there have been various Social Media Platforms that have exploded further, with Facebook and Instagram seeing a 40% increase in usage due to Covid-19, with views for Instagram Live and Facebook Live doubling in one week.

With these figures, it is easy to understand the importance of your business staying connected during the crisis and planning beyond the lockdown. Businesses that maintain a sensitive and considered approach to their social media marketing will ensure they stay in touch with their client base at the right time and not fall behind their competitors who are also continuing with social media efforts.

Furthermore, with the increase of people online and for longer, there is a greater chance of your target audience seeing ads on social media or interacting with online content.

Here are some of the targeted social media & resource tools your business could be using

YouTube’s video ad tool

One of the benefits of adverting on YouTube is that videos are integrated with the Google Ads programme meaning that you can target relevant viewers on YouTube. Previously, businesses may have avoided this platform due to a lack of resources as creating video content is not always easy. However, YouTube has launched its ‘Video Builder Tool’, which allows small businesses to create video content for free. YouTube brought forward the release of this tool specifically to help businesses with their communication and content strategies in light of coronavirus.
Facebook’s Ads and business resource hub
With the increase noted above, boosted Facebook posts and Ads are one way businesses can be sure to get in front of their targeted online audience. Targeting can be very specific, and Facebook lets you show ads to your customers based on their behaviour. Additionally, in response to the Covid19 crisis, Facebook has launched the ‘Business Resource Hub’ to support those businesses being affected either directly or indirectly by the pandemic.


A fantastic B2B marketing too, LinkedIn is a great platform to share news and stay up to date with your industry. Create and optimise a company page and ensure your employee’s pages are also optimised and engaging with the content your company shares. LinkedIn’s targeted ads let you type in keywords and select audiences by category. So, if you are targeting a specific service or product to a key target audience, LinkedIn can help you find that audience.

The Strategic Partner

If you are a business or law firm that requires additional compliance and regulation guidance throughout this pandemic, The Strategic Partner have been providing various information articles and guidance on matters that could be affecting your business at this time. You can access various information, guidance and resources on their website: Covid-19 Guidance

If you are unsure of the content you should be posting or how to build an effective social media strategy, lack the time to be effective online, our social media experts at FireTap can discuss your goals, budget and find the right solution for you and your business.

Get in touch with our team of experts today.

FireTap Marketing

Should you have any questions about your marketing strategy during this pandemic contact us on 020 3911 9715 or make an online enquiry and we will call you.