Of the global population, it is estimated that 4.2 billion people are email users. Therefore, you should never underestimate the power of email marketing as a business. Some may believe email marketing is a waste of time because of general daily interactions with emails. But when it comes to email marketing, there is an elaborate world of possibilities. Think about how often you check your emails daily. What is that email you’re waiting to receive or that email newsletter that you are looking forward to reading? Are you trying to keep track of a shipping order or updates regarding your social media interactions or website build? Think of the emails that never get lost in your junk or trash – the ones you open and engage with.

Some customers may be more familiar with your business and know what they want from you. Their interactivity with your marketing campaigns may be a single click-through or one purchase with you. It is essential to consider your new and returning customers; they want to know more about your business – they will want to engage with your campaigns and hear more from you. They might keep an eye on your emails for business updates and potential discounts!

This article will highlight the importance of email marketing and why a practical email marketing strategy is crucial in your overall marketing strategy.

You can personalise content for better response rates

As we progress further into the digital age, the effectiveness of personalisation in content marketing continues to grow. This personalisation makes your ad more personable to the potential customer that you will be reaching out to, tailoring it to their needs and preferences. Using triggers like mobile integration, data collected from other platforms, etc., can help you make your campaigns more relevant to your target audience, increasing the ROI.

Email marketing platforms like MailChimp and Hubspot integrated into web-building platforms like Wix make it easy to personalise messages and content that you deliver to your subscribers. Using the data collated from your subscribers and leads lists, you can work to provide personalised and relevant content. Surrounding your marketing strategy with this information will help improve both your open and click-through rates and your conversion rates.

How to measure your efforts and assess the efficacy

You can assess your digital marketing tactics by measuring the results of your email campaigns. Email marketing campaigns are important because they allow your business to track and measure your metrics over time. This means you will not have to make assumptions about whether your tactics are effective or not. You can assess the metrics of your email campaigns with email marketing analytics; you can view links that have been clicked or if any conversions were made. You can also keep track of the people who have unsubscribed from your list after opening your emails.

This information is important to your business as you can assess and analyse your digital marketing strategy to make adjustments and improvements after not-so-successful email marketing campaigns. With more advanced email marketing management systems, you will be given the opportunity to perform A/B tests, allowing you to discover the various elements of your email campaigns that perform better than others.

You can reach your mobile users with email marketing campaigns

An integral part of mobile marketing is email marketing. As the number of daily mobile consumers continues to climb, it is essential to consider this when working on email marketing campaigns. A large fraction of emails are read on smartphones or tablets, so email marketing can help to expand your business reach. With this in mind, you should ensure that your email content is designed in a responsive way, providing subscribers with the option to view HTML-constructed emails or emails with visuals. The images and videos used within your content should be small so that they can load faster on mobile devices.

Things to consider when you’re writing your content:

  • Keep your mobile email content short
  • Ensure that all email links can be clicked on
  • Make sure your landing pages are mobile-friendly

How can you grow your business with email marketing?

After taking in the information mentioned above regarding the importance of email marketing and how you can use it to help grow your business, you can begin planning your ideas regarding implementation. When planning your email marketing strategy, you should consider:

  • How to grow your mailing list
  • The content that you will be offering your subscribers
  • How you can push for higher conversions

How can FireTap help with your email marketing?

Email marketing is still one of the most effective ways of delivering a successful targeted message. Whether B2B or B2C, working with your existing data or instructing us to find the correct data for you, FireTap can help you design, create content and fully manage your email campaigns, ensuring that you deliver an impactful message to the right people at the right time.

To learn more about how FireTap can help you achieve your goals of email marketing efficacy, please click here or fill out our contact form for more information.