The main goal of law firm marketing in any form, whether it is real-world marketing or social media marketing is simple.
You want your law firm to be the first one that potential clients think of when they need legal counsel.
For years, social media has been a popular marking for consumer brands. With the immense popularity of these consumer brands, it sometimes seems like certain industries like the legal industry are ignoring social media as a marketing channel. But that is no longer the case as the use of social media among independent attorneys and law firms is becoming increasingly popular.
However, some law firms may still be struggling to use social media effectively. This could be a huge missed opportunity as effective social media marketing for law firms can help you attract prospective clients and build valuable connections.
The benefits of social media for law firms:
- Creates brand awareness
- Engage your target audience
- Attract prospective clients
- Establish thought leadership
- Improve your SEO efforts
Ways to use social media for lawyers
With social media being so valuable for law firms, you can’t afford to miss out on this channel to market your services. Here are some of the essential ways to get started using social media for lawyers.
- Get the basics right
- Setting realistic and measurable goals. What do you plan to get out of your social media marketing efforts? Do you want to increase brand visibility? Maybe you want to attract new clients, or you just want to engage your target audience. Either way, have a clear idea of what you wish to achieve through social media marketing
- Develop a content strategy and calendar. What kind of content will you create? How often will you post?
- Share original graphics with useful facts and stats
- Focus on creating visuals that will immediately attract and engage your prospects.
- You can share inspirational quotes, useful legal tips, basic legal information and industry updates through original graphics that stand out.
- Monitor conversation around your firm
- Conduct branded keyword searched on social media to look for content and conversation around your firm.
- Identify conversations where you can weigh in and demonstrate expertise.
- Create informative YouTube videos
- Videos not only make information easier to understand but also allow you to inject your personality into this content.
- Share valuable blog posts and industry-related news updates
- The best way to use social media for law firms is to create content that informs, rather than solely promotional content. The more you provide credible and valuable information, the better you will be able to showcase your expertise.
- It is crucial to constantly share informative blog posts and the latest industry-related news with your social media followers.
- Respond to comments and queries
- Social media provides you with a platform to build connections and engage with your audience.
- Respond to comments on your posts and answer questions that people may have about your service. Show the audience that you’re listening and that you’re there to help.
- Tell your brand story
- You can share stories about your firm’s achievements, its history and more. You can also use social media to put your employees in the spotlight and put a human face to your brand.
How FireTap Marketing can help
FireTap Marketing has a department dedicated to working with law firms. We have developed our expertise in the legal industry, through building a team of marketing experts who have worked within or for the legal sector.
We understand how law firms operate, the terms you use, your target market and the delivery of legal services. As a result, we get up to speed fast and work for and alongside you to develop successful marketing and advertising strategies to benefit your firm.
If you have any questions regarding Social Media marketing for your law firm or business then be sure to speak to our digital marketing experts on 020 3911 9715, hello@firetap.co.uk or make an online enquiry here.
