Social Media isn’t a nice to have for businesses, it’s a must have. 78% of over-18s in the UK use Facebook, LinkedIn has 21 million users in the UK, 42% of Twitter users log in daily, Instagram has 16.7 million monthly active users in the UK – your customers are all over social media. Can your business afford to ignore them?
Choosing the right social media platforms for your business, building your audience, and crafting your content takes time, skill and understanding. Posting relevant, rich content on a regular basis is vital, but many businesses struggle to manage their social media presence with limited in-house marketing resources.
Social Media also offers great opportunities for highly-targeted and cost effective advertising, allowing you to use detailed audience demographics to help your business reach and engage your target audiences.