Marketing For Law Firms

Based in London’s West End, we are a specialist Marketing Agency with extensive experience working within the Legal Sector. From multi-practice Solicitors to specialist law firms, we work with our clients to grow brand awareness, engage effectively with existing clients, increase new business leads and forge new and lasting relationships with new customers. In other words, our aim is to serve as your marketing consultant. We want to develop and implement great marketing strategies to help your law firm grow.

At FireTap Marketing, our law firm marketing team provide our clients with exclusive access to legal marketing services, innovative legal marketing techniques and ideas, events and consultancy.

We work with lawyers and law firms looking for a better, more invested legal marketing experience.  Our expertise within the legal sector sets us apart from the rest. Having worked in law firms for over a combined period of 20 Years’, the directors decided to take their legal marketing experience and assist other law firms in creating a successful, innovative and lead generated legal marketing campaign.

As with all professional services, law firms are finding that generating new business and attaining clients through the traditional methods of paper advertising, or ad-hoc enquiries is less and less effective and are looking for new ways to stay competitive in the legal market.

FireTap offer legal Digital Marketing Consultancy for a wide range of issues, from reviewing your law firms’ online presence to identifying issues and opportunities, helping you to develop a digital marketing strategy to help you break a new market, analysing a website that looks nice but isn’t converting customers, or providing detailed budget forecasting and keyword research before you dive into Search Engine Advertising.

Without Online Visibility How Will They Find You?

Recent figures show that over 85% of consumers use the internet as a research tool when looking for a new business. Search Engines, Facebook, Twitter, LinkedIn and more provide the instant information they are looking for. Ensuring that your brand is marketed accurately and is visible online should be a crucial part of your marketing plan. Apart from generating new leads, having an online presence not only allows you to maintain a relationship with your current clients but also allows you to have a community which builds trust amongst one another. Clients are always in the picture in regards to company updates, and will always feel engaged.

Website visitor traffic is great, but not all ‘traffic’ is created equal. Each firm varies in the services it provides; so our online development team will work with you to ensure that the relevant consumers are targeted and strategically drive relevant, quality traffic to your website and content.

How do you make your law firm stand out from your competitors? What makes your law firm more appealing? How do you increase its visibility online? How do you show that your services are unique? We are here to help with that. We help target the relevant audience that converts to genuine new enquiries!

Our Marketing Services for Law Firms


PPC advertising, unlike SEO, can be switched on immediately. When managed correctly it can put your firm on the map and provides you with an opportunity to compete against some of the larger law firms in your specific geolocation or area of expertise.

There are various reasons why law firms launch a PPC campaign:

1. Your firm’s website does not rank organically to generate any traffic
2. Your law firm has just launched a new website
3. You want to target a time sensitive and specific type of client and do not have time to
build your organic ranking
4. Your solicitors require more leads than your website is currently generating

Search Engine Marketing

Our law firm SEO agency has a proven track record of improving the optimisation and user experience of various law firm’s websites. Our clients get the results they were expecting. No sales jargon, no excuses and no false promises.

We strive to offer the best service possible and provide complete transparency. We work towards keeping our clients informed at all times.

Social Media button

Social Media Management

We know how manic solicitors day to day tasks can get, that is where we come in. We will take over the responsibility of managing your law firm’s social media account, as well as your personal LinkedIn account. Keeping both your firm and you up to date with the latest news in addition to promoting the various services your firm offers.

Our specialist team have extensive experience in running legal social media campaigns across multiple practice areas, from family and commercial law through to personal injury and property law – we’ve covered it all.

Email Marketing

Keeping in line with GDPR is essential, especially in the legal sector. Our legal marketing team are experts at creating an emailing campaigns that not only promotes the various services your law firm offers, but also remains compliant. We will ensure the traffic to your website is relevant and the content is compelling.

Print & Design
Print & Design
Attending a legal expo? Perhaps you are a keynote speaker at a legal event? Why not get marketing material such as take away brochures, pens or flyers to leave behind. This provides your law firm with an opportunity to be remembered even once the event has come and gone.
Content Creation
Content Creation
Creating content for the legal sector is a specialist area and one we are proud to offer. Having gained significant experience in the legal sector we, at FireTap Marketing, are confident we can produce content which illustrates your firm’s expertise in specific service areas, while still keeping on brand and portraying your law firm’s tone of voice. We have copywriters especially suited to your area of law. We will produce content not only for your website, but for your blog posts and social media.

How FireTap Can Develop your Practices Brand and Online Presence?

FireTap combines a mixture of inbound and outbound marketing techniques alongside our digital marketing methods to develop bespoke plans for our clients tailored to suit the needs of their Business. Our services can include a number of approaches including but not limited to:

    • Outbound Telemarketing / Customer Feedback
    • Marketing Material Design and Print
    • Promotional and Networking Event Organisation
    • Brand Development & PR
    • SEO and Website Development
    • Content Optimisation and Creation
    • PPC
    • Social Media Marketing and Management

Contact one of our team today to find out how FireTap can assist you and your Law Firm or ask about our Digital Marketing Reviews.

Our Services

FireTap Digital Marketing Consultancy London

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