SEO for law firms is by far the most underutilised form of legal marketing available. Any new or expanding law firm in the United Kingdom will benefit massively from a long-term commitment to search engine optimisation.
In today’s digitally enhanced society, websites need to be both friendly and readable to the user and Google itself. The same way you construct content and pages for your clients to understand, pages can be created in the backend for the same intent for Google itself.
FireTap Marketing are experts in digital marketing for Law firms in the United Kingdom and around the world. We have created a “how-to” guide for law firms to understand, learn and undertake search engine optimisation tasks on their own.
Over the next couple of weeks, we will provide you with all the information you need to optimise your website and make entry-level SEO improvements. Should you require help with your SEO for your law firm, get in touch with our team of experts on 020 3911 9715.
Ready to optimise your firm’s SEO? Here are 4 easy steps you can take to improve your Search Engine Optimisation.
Well written content
There is just no getting around it, well-written content is the bread and butter of an excellent SEO strategy. Great content should be easy for the reader to digest and understand. It should also include numerous mentions of the topic or service you are writing about. Increasing mentions of the relevant keywords that you wish to target will allow Google to further understand the content itself, but also positively influence the ranking too.
Optimised Headers (H1’s, H2’s and H3’s).
Headers are an important aspect for service and blog pages due to Google’s algorithm understanding. The main header (H1) is the keyword for the page itself. If it is a service, for example, the H1 would be “Residential Conveyancing”. Header 2 (H2) titles would then be considered a sub-service or a form of residential conveyancing. It could also be the header for a paragraph mentioning the main keyword. Finally, header 3 titles (H3) would be any additional services, related keywords, or answers to FAQ’s.
Low sized images
Have you ever experienced an annoyingly slow loading page? Image size could be the culprit! The faster an image loads, the quicker the website speed as explained here and the easier it is for the reader to navigate around the page and get to where they want to go. But that is not all! Not only does image size aid in seamless navigation, but it also decreases the overall size of the website. Not too shabby, huh?
Correct image filenames
Like lower-sized images, making sure that the file name of the image matches the main keyword (or variation) is a small but crucial step to optimising a page for Google. The more you mention your main keyword – and in as much media as possible – the better. Just be sure to not use the same keyword match twice.
Read the next guide for law firm SEO here.
Let’s Socialise – You found us, now let us help you get found.
FireTap Marketing are experts in digital marketing for Law firms in the United Kingdom and around the world. Whether you are in the market for a new SEO optimised website or you need your current digital presence updated, we will work with you to examine the current state of your website. We explore potential avenues of opportunity that your business can maximise, to get you noticed. Get in touch with our team of SEO experts today. Email hello@firetap.co.uk or call 020 3911 9715.
