Last month we posted a how-to SEO guide for law firms, but there are additional steps you could take to further boost your online visibility. There are several underutilized techniques that you could take advantage of today and leapfrog your competition. Many of which we use ourselves for our clients. This will include a mixture of on-site and off-site optimisation.

Local Listings and Optimisation

Local listings via Google and Bing are a highly underutilized form of boosting your online visibility, especially for local law firms. If you are based in Kent, a local listing will ensure that anyone searching for services you provide (or solicitors as a whole) will be able to find you locally. Since most searches will include a map pack, you can grab a page one placement without any cost.

Optimising local listings are also free, although time-consuming. There are over 200 local directory websites that you can input your company information into, and each directory will increase your local listing visibility. As long as you keep your business name, phone number and address accurately in each directory, you will be contributing to your GMB listing while also having your business information on 200 websites that are used by people across England.

Sales Videos

Videos are a great SEO tool for law firms, but the real benefit comes with the conversion aspect. If you are able to create a great video and implement it within your home page or main service pages, optimising it within YouTube (or whichever platform you choose to host it within) can do wonders. When users are looking for a service or considering multiple law firms, a well-designed video could be the differential factor in potential clients choosing to work with you over competitors.

Loading Speed

If you use WordPress, there are multiple plugins that you could use to drastically lower your website’s loading time, which is also beneficial for both SEO and conversion rates. These plugins include Autoptimize, W3 Total Cache, WP-Optimize and more. You could also consider hosting platforms such as SiteGround hosting which are famous in SEO circles for providing affordable hosting packages and extremely low load speeds for their websites.

If you could like to learn more about SEO or how to improve your law firm’s website outside of our SEO how-to guide for law firms, then please contact FireTap Marketing today by calling us on 020 3911 9715.