You only get one chance at a first impression – and with advertising your business, it is no different. Whether a potential client or customer’s first interaction with your business is through your social media profiles, website, or sponsored advertisement, they are more likely to engage if they like what they see. In a world where over 95 million images and videos are being uploaded to Instagram per day – your first impression counts for a lot. There are plenty of elements to consider when designing for your business.

Did you know?

The human brain can process images up to 60,000 times faster than words…


Clear and consistent branding is the key to success. Take famous brands such as Apple, McDonald’s and CocaCola; they have achieved what most strive for – effortless worldwide recognition. Everyone knows these brands without any text, whether it’s the shade of red, the golden arches or a simple logo of an apple with a bite out of it. How have they achieved this? Consistency.

If you are a new business, there are three main branding tools you need to consider;

  • Logo
  • Font
  • Colours

These three starting points are where your entire business aesthetic can grow from. Choose a simple logo that communicates what your business does or stands for in a clear, concise way. Whether you opt for images, illustrations, icons or vectors, make them relevant.

Of course, many famous logos rely on wording, or maybe the business’s name – take Mcdonalds, for example. This is where you can get creative with colours and fonts and make them unique and attributable to your business.

Once you have this foundation of branding in place, you can start to design your social media aesthetic and templates, create your website design and start to conquer your target market.

FireTap Top Tip

With your target audience in mind, create a mood board of images, fonts, colours, and graphics that represent your business or inspire you. Put together a branding document you use time and time again to help you maintain brand consistency.

P.s – Make sure you note the HEX codes for your colour palettes, so you get the colours spot on every time you create a design!

Website Design 

It is easier than ever to have an online presence for your business in our ever-evolving digital world. With over 4.66 billion active internet users globally, your business’ website is your biggest asset! Here you can showcase everything about your business with no restrictions. As always, your first impression counts, so make it a good one! If your website provides a pleasant experience to the user, they are more likely to engage with your business, whatever industry you are in.

Did you know?

It only takes about 50 milliseconds for users to judge your website and decide whether they want to stay on it or leave. 79% of users will “bounce” if they don’t like your website, so make a good impression quickly with your design.

Key elements of your website design to think about

  • Layout

When it comes to your website’s layout, you may be tempted to cram all the information about your business on one page for the user to get as much information in a short amount of time, but this can do more harm than good. With a website, unlike printed predecessors, your space is endless. Spread out your elements on the page and give them space to shine. Use images and graphics to break up your text into more easily digestible chunks of key information. Most people will only read 20-28% of the words on a page, so make those words count!

  • User experience

How easy is your website is to navigate as a new user?

This is a crucial factor when designing your website. After all, your website’s main job is to showcase your business to new people and keep them engaged. Make sure your navigation makes sense and effortlessly guides your users through your website. Whether your website has 1 or 100 pages, you need to make them easily accessible.

FireTap Top Tip

Optimise and design your mobile version of your website first! Over 92% of internet searches are through mobile devices, so your mobile site needs to impress.

Now you have your branding and your website design in the bag; you can use these to branch out in the digital marketing world of Social Media, Social Media Advertising, Display Advertising even print media. These building blocks are just the beginning of your business’ bright and well-designed future!

Digital Marketing for You

Even with these top tips, it can be challenging to know where to start when creating your brand image, social media content, logo, and other design features. FireTap is your one-stop destination, creating marketing solutions that work.

Whether you require an extension to your in-house team or an outsourced solution, we can help you.

Contact us today on 020 3911 9715 or email