SEO (search engine optimisation) makes an incredible difference to your website and online presence and can benefit business owners if done repeatedly and effectively. It is the best way to get the attention of a large audience on a global scale, helping you cost-effectively increase business profits and productivity. It simply means making your website easily readable by search engines so that your website is ranked at the top of the search engine results page (SERP). Essentially, it determines how well and easily your website is found by potential users online.
How can SEO help me rank against my competitors?
Internet Live Stats explain that there are over 1.5 billion websites on the internet today. With this growing number, it is easy for your website to get lost in the crowd. Even if you have the most excellent website in the world if nobody can find it, what is the point? Ongoing SEO is the only way to ensure that your website gets in front of your target audience, helping you beat your competition by having your website show up sooner on the search results page.
Search engines such as Google, Yahoo, and Bing use algorithms to determine what content appears at the top of the page when a user searches a question or query. As this algorithm has advanced over time, it has become increasingly harder for businesses without SEO to compete with companies using SEO techniques to grow their online presence effectively.
How can SEO assist with location searches?
The beauty of SEO is that it allows you to reach potential clients browsing the internet in your location and surrounding areas. This is particularly beneficial for service-based businesses such as law firms, health and social care practices and recreational activity centres. You can add to the likelihood of this happening by programming your website’s meta tags. Meta tags are information on a webpage that tell the search engines what the webpage is about. They are often called ‘meta keywords’ or ‘keywords’. When writing meta tags for your website, they typically include the service you provide, your location, and your business name. Notice how your meta tags hold essential information personal to your business? They allow users who search for location-oriented services or products to find your website and click through to find out more about your services; ideally, they would sign up or get in contact – boosting user engagement and time spent on your website.
Optimising meta tags work better still if you list your business information on essential SEO platforms like Google My Business (GMB). Utilising GMB enables users to quickly see your business name, address, hours of operation, and other information when they ‘look up’ your business. Once you create an account on GMB, you can add everything from client testimonials to your logo to recent articles; therefore, users who click through from Google Search results can learn more. Ultimately, optimising your website’s SEO through a targeted location approach will have a positive long term effect on your website’s ranking position as it contributes to improving your website’s domain authority.
How can SEO improve the experience of my website’s users?
One of the main goals of business owners operating online will be to provide clients with an exceptional user experience when they browse a website. Examples of a robust user experience could include information on your website that is easy to read and navigate to different pages quickly and easily. You should optimise header tags and incorporate anchor text within your web pages to achieve this. Moreover, you could provide information through different media types like videos and images to ensure that you cater to all kinds of visitors, boosting clarity in the information being searched for. In essence, these fall under essential on-page SEO techniques that have a proven record of improving your website’s performance ranking and leading to a higher ranking on search engine platforms.
Help with my SEO.
If you are determined to provide the best user experience to your site visitors but feel unsure about implementing these mandatory on-page technical SEO fixes or do not have the time to do so, don’t hesitate to contact us to speak to one of our experienced SEO experts. They will do all the work for you.
Call 0203 911 9715 or email hello@firetap.co.uk.
