Contrary to popular belief, an online presence isn’t just if you have a website or if you post on social media; it considers the actions you take, the content you produce, where you rank on search engines and how other people interact with you online, what they say and how they engage.

Why do I need an online presence?

Before I get into how you can improve your online presence, here is why you should care about optimising it.

Ecommerce has been growing since back in the early 1980’s when Boston Computer Exchange launched as an online market for people wanting to sell their used computers. Since then, the market has grown exponentially. This growth was catalysed further by the Coronavirus pandemic that moved many in-person businesses to take a crucial step and move online.

Having an online presence in the modern world is essential. Here are a few crucial reasons as to why you need an online presence:

  • People can find your business online
  • You will be seen as a legitimate business
  • You can market your business 24/7
  • You can save money
  • It will get people talking
  • You can earn the trust of search engines
  • You can perfect the journey of your consumer.

How to better your online presence


Your website has many expectations to live up to nowadays. According to web credibility research from Stanford University, 75% of users admit to making judgements about a company’s credibility based on their website’s design. There are endless possibilities for website design, functions, and features, so be sure to go all-out with the design!

If you need assistance with creating your website, click here.


SEO practices are ever-evolving. Although beneficial, tried and tested techniques of creating quality keyword-targeted content, optimising images, and building links are no longer sufficient.

Here are some newer, maybe less obvious SEO practices that will help you climb to the top of organic rankings:

  • Focus on local SEO
  • Use schema markup
  • Prioritise mobile optimisation
  • Optimise ‘People Also Ask’
  • Steal your competitor’s broken backlinks😏
  • Use internal linking

These SEO practices are beneficial; however, research is one of the most robust SEO practices. Be sure to keep up to date with new practices by reading blogs and articles and keeping a close eye on your competitors.

That way, some of the work is already done for you!


No matter your industry, consistently writing articles can make your business’s online presence. Blogs have the power to attract visitors and turn them into leads. Effectively, you have customers for free – a rarity nowadays.

When writing a blog, be sure to use the best keywords for the topic you are writing about. These words can be found using AHrefs and Google Keyword Planner tools. The best practice would be to target one keyword per post and include it across your title, headings, image file names, alt text and meta description. This way, Google (and other search engines) know precisely what your post is about.

Social Media:

Although there are many social media platforms to use, always remember that having strong engagement on a few accounts is more beneficial than spreading your resources across many accounts with limited engagement and success.

Platforms to consider utilising include:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok

How to make the most of social media practices

Consider your audience, not your followers. Real people assist your social media success, so work on cultivating honest and relatable content so that people can benefit from or even share if they feel like it. Not all social media content has to be marketing your greatest assets as a company.

BE ACTIVE – obvs 😊. Being active on social media is the key to success, and no matter how many times you hear it, this principle will remain. Not only should you be posting regularly, but you should be interacting with your followers, commenting on relevant posts and accounts and sharing content from other sources.

Improving my online presence

At FireTap, we know that optimising your online presence is time-consuming and potentially complicated. We act as an outsourced marketing team, either alongside your in-house team or as a separate entity, transforming your company online to ensure your website and social media performs. Whether you are a law firm, professional service or other business, we can help you today.

Digital Marketing Agency London

Please get in touch by calling 020 3911 9715, emailing or fill an online enquiry form, and we will get back to you.