Blogging is where your write about a topic of interest and share it online for search engines to discover and include in their search results. Blogs have been around for almost as long as the internet itself, with over 7.5 million blog posts published each day from all over the world.
This is a great way for companies to add some character to their business while also providing the opportunity to keep the theme and purpose of a business at the forefront of optimisation dependent on the topics that are covered by the company.
So why do blogs help websites get a higher ranking on search engines like Google and Bing?
The short answer to this question is content and keyword targeting. Google no longer allows websites to target a large range of keywords off of a single post or page, instead, you need to be writing informative and quality content regarding these keywords so that you can target them efficiently.
To create a professional and ergonomically friendly website, you need to write the content and display the static pages in a certain way that directs traffic to your product or service. This means that the content room on your website’s static pages is usually less than if you were writing an informative blog post or piece of content.
Major search engines such as Google and Bing, also prefer websites to provide fresh or updated content regularly and will consider any recent activity when deciding whether to display your content in the search results. This is another reason why writing blog posts has become an important factor for search engine optimisation.
If you are not writing blog posts then your website has a smaller targeting potential than competitor websites and will fall behind any that are producing new content regularly. Having a blogging area on your website enables you to selectively target different audiences based on your business’s revenue focus at the time.
What if I don’t want a blogging area on my website?
We understand that some individuals or businesses, like law firms or professional services, do not like the idea of having a blogging area visible on their website. If you feel the same way and do not want to display a blog, then there are alternatives that you can consider to prevent being penalised by major search engines.
Our most recommended suggestion is to hide the blogging area from your website’s menu and static pages. Websites do not get penalised for doing this and instead actually benefit from having a more direct and efficiently laid out navigation menu. You can still write custom content for targeting audiences on search engines, bringing additional traffic to your website without feeling like there is a negative effect on your business or brand’s online image.
Would you like blogs written and posted for you?
We understand that blog writing can be difficult to prioritise when running a business, this is why we provide search engine optimisation and blog writing services to ensure that you are not missing out. Contact us now to find out how we can help you and for a free, no-obligation quote.
