Is your hotel blog struggling to attract new visitors? Are you looking for ways to mix things up and increase your website traffic?

In this article, we look at the real benefits of blogging done correctly and share our expert advice on how to get your hotel blog popping!

Who even reads blogs anyway?

77% of internet users read blogs regularly… yep. 77%. That means if you’re not incorporating blogging into your content marketing strategy. You need to be.

For those using social media avidly, you may already be familiar with the basics of blogging. Blogs have encouraged the sharing of opinions with the public, a luxury that years ago only famous media personalities, sports stars and politicians could afford. They provide the perfect opportunity for you to share an insight into the life of your hotel on an intimate basis, encouraging a personal relationship that is proven to strengthen brand trust.

So how do I get started with my blogging for my hotel blog?


Feeling fired up? Good.

When writing a blog, it’s easy to get carried away and go off on a tangent so make sure you have a strategy in place for sticking to whatever topic you plan to discuss to ensure your audience remains interested and your hotel blog stays memorable.

As the late Coco Chanel once said “In order to be irreplaceable, one must always be different”

What makes your hotel different from the others in the same location? Those very characteristics are the starting point for your blog topics – Events? Scenery? Your 5 star a la carte dinner menu? Whatever it is… use it to your advantage. Your audience wants to know why they should choose to stay with you, so tell them. Blog posts provide the perfect opportunity for you to boast your hotel’s amenities in as much detail as you can possibly afford.

All words and no media make Jack’s blog…. Very dull.

Although shorter publications may seem easier to read, they are often too short to include enough detail and description to create a vivid image in the reader’s mind. That’s where media comes in; pictures, videos and gifs are paramount in aiding stories. Not only do they provide visual accompaniment, but they also offer a way to break up the page content making it easier for readers to digest the points and ensure they remain engaged.

Images and videos can also be used to encourage your followers to review your hotel and share their experiences. Some hotels will enlist an influencer or social media personality to act as the hotel for the day and post their experience of the journey. However, influencer marketing can only be lucrative if you correctly select an influencer who resonates with your target market and has a high rate of engagement amongst their followers.

Optimise optimise optimise….

Blogs are most effective when they reach their intended audience. But how do you ensure this? Here’s how.

Extensive keyword research

By conducting extensive keyword research and incorporating them into your blog posts you will be able to identify what terms are being used by those searching online for those topics or phrases associated with your brand or blog topic.

Keywords do not have to be limited to use in just your paragraphs, be sure to use them throughout in your blog titles, headings or subheadings, ending paragraphs and title tags/meta descriptions. Although this is key, watch out for keyword stuffing – this is the overuse of keywords which may prove more harmful than useful if it makes your hard blog to read or susceptible to penalisation by Google algorithms.

You can also optimise your blog images by making sure that your alt tags include keywords and are no more than 125 characters.

To me… to you!

An important part of building a strong ranking is including outbound and inbound links into your blog copy.

Inbound links

Links directing readers to other pages on your website will help you to decrease your website bounce rate and show readers how engaging your website is by directing them to related topics or further information on any events or features you may currently be promoting.

Outbound links

These are also known as backlinks and can direct readers to other websites which may prove useful in providing additional details on your blog or website. Outbound links have been determined as especially helpful in increasing search engine rankings as they mean that traffic can be directed to your website from another web page.

Blog posts are better done well… or not at all.

FireTap takes the time to understand our clients and their story and tailor our content marketing services to your business needs. Whether it’s full content management or a one-off campaign, we do it all! Contact us.

Discover how FireTap can help your hotel create captivating content for your blog posts here

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