Starting up a new business can be scary. Countless competitors, large businesses that have been around for decades, and a million new things to learn – it’s fair to say the entire process can be a bit overwhelming. Digital Marketing is the perfect way to level the playing field without spending thousands. Through Digital Marketing the personality of your company is truly allowed to shine, and FireTap is here to help guide you through the complex and often confusing landscape.

Giving The Little Guys A Big Voice…

Being a small business can, on occasion, feel like shouting into a very large and very bleak abyss. This is the beauty of Digital Marketing. When using Social Media your voice is just as loud as Sony’s (4.05m followers) and Beyoncé’s (14.8m followers). Isn’t that exciting? 79% of Twitter users are more likely to recommend brands they follow (statistic from Quick Sprout), and 67% of people are more likely to buy from brands they follow (statistic also from Quick Sprout, thanks QS). These percentages cannot be argued with.

If you get the sinking feeling that nobody will ever want to follow your account or respond to you, we guarantee that you will be pleasantly surprised. People want to interact, give their opinion and engage in conversation. Simply posting a poll with a trending hashtag, for example, can gain attention from thousands of people, and every single one is a step closer to success. It may be a slow process at times, but it is definitely worthwhile. We all have something to say, and we can help you say it.

Our in-depth understanding of Social Media comes from years of invaluable experience. We’ll keep you from feeling alienated and keep your customers from feeling deserted.

Let’s Talk About Blogs Baby…

Sadly, blogging is often overlooked. Creating Content that is relevant to what your customers are talking about or thinking about keeps customers engaged and ensures that your posts are reaching a mass audience. A blog post should be used to target people who are researching a certain topic that is relevant to your business. It’s a unique opportunity to emphasise the value of what you do and the importance of your service. Blogs increase visibility to help you gain subscribers, engagement and leads. A blog should be filled with interesting and informative information. While many are against the challenge, we enjoy taking the time to learn about your business and see it grow through the art of blogging. It’s a key tool of self-expression that can be used to start conversations and encourage potential clients to visit your website.

Building Relationships…

Forming a community online is one of the most powerful things a business can do… and possibly one of the most exciting. Through Digital Marketing, businesses are able to:

• Communicate With Customers Easily

Any questions? Any problems? Any feedback? Simply send in a direct message and we’ll get back to you as soon as possible. This method is personal, honest, and easy. People are more likely to remain with your brand if they are treated like a human being.

• Strengthen Customer Relationships

Take Netflix, for example. Their Twitter account has millions of followers. Following them and interacting with their posts creates a sense of belonging. They do not sell, sell, sell; they create an exclusive community that people want to be a part of. This is the beauty of social media. It can assist in forming personal relationships.

• Earn Trust

While this may fit under strengthening customer relationships, it is so vital that it deserves its own bullet point. Consumers are 92% more likely to trust their peers over advertising (statistic from Digital Intelligence Today). Through social media, businesses can now communicate with their customers in the exact same way that their friends do. Public platforms are almost a place of vulnerability, anyone from anywhere at any time can send a message on a whim purely because they feel like it – giving consumers this power is a show of good faith. It humanises your business, and this is an incredible trait.

When building relationships and forming a brand it is imperative that the company remains consistent, all views must comply with what the brand is trying to say. Your website must be reflected in all social media accounts and kept in mind at all times.

Mind-boggling? Possibly…

Not enough time to maintain all your Social Media accounts? Never heard of Search Engine Optimisation before in your life? Uncertain about whether or not your Pay Per Click investment has been worthwhile?

That’s Where We Come In…

Our team have years of experience and get a thrill out of the Digital Marketing world. If you want to know how we can help you develop your business, don’t hesitate to get in touch by calling us on 020 7842 5983 or making an Online Enquiry.

We’re here to help every step of the way, navigating you through the modern marketing landscape.