This may sound obvious, but digital marketing differs from traditional or old-school marketing because it is done digitally… I know – shock!

Therefore, when speaking about the fundamentals of digital marketing, some of the top points we speak about are concepts that do not exist with standard marketing.

In January 2022, there were 4.62 billion social media users globally and 4.95 billion internet users, so digital marketing has taken the world by storm.

What do I need to know about digital marketing?

There are a few key concepts in digital marketing that allow a business or brand to have a well-rounded and optimised online presence, which is ever-increasing in importance.

  • Search Engine Optimisation

SEO is the cheapest and most straightforward way to increase a brand’s visibility. SEO is an extremely broad practice. Essentially, it is the practice of optimising website content through strategic keyword research and complying with the rules and algorithms of search engines like Google and Bing so that your content is shown to the right people.

SEO is an organic method of gaining traffic and driving it to your website.

  • Pay Per Click

PPC is a method of paid advertising used to increase a page’s rankings on search engines through paid means.

PPC helps a page move to the top of search results and drives more website traffic.

Every time the advertisement is clicked, the ad account is charged. The advert disappears as soon as your budget runs out (and you stop paying).

  • Social media marketing

Whether you use social media advertising or not will depend on whether you pay to promote yourself on social media.

The majority of the most popular social media platforms like Instagram, LinkedIn, Facebook, and Twitter are free to use in their most basic form (without ads). Social media is more important now than ever, and these platforms’ potential reach is not comprehendible.

According to Statista, Instagram has roughly one billion monthly active users! Even more crazy is that Instagram was launched 12 years ago and had only 10 million users in September 2011. The growth was exponential, and these statistics show how beneficial social media can be to a business if used methodically.

  • Email marketing

Email marketing uses generic content created by a company and sent to its target audience via email. Email marketing primarily generates traffic for a website by including relevant links; however, it may also be used to share a promotion, discount, or other company news.

The only difficulties that may be experienced with email marketing could be GDPR guidelines and regulations that may prevent some emails from being sent.

Methods of digital marketing

Other potential methods of digital marketing include but are not limited to:

  • Online advertising. This includes utilising paid channels such as YouTube ads, Facebook ads, Instagram ads and more. You should do what is best for your brand.
  • Content marketing. This is a strategy by which you create relevant content in the form of articles, videos, podcasts, or other media meant to engage an audience. It goes hand-in-hand with SEO.
  • Mobile marketing. This involves optimising and editing anything done on a laptop or desktop and presenting it on a mobile. Any website should be mobile friendly; after all, how many people do you know that don’t own a phone?
  • Affiliate marketing. You’ve probably heard of this one, but not many people know what it means. Affiliate marketing involves promoting the product through another person. This person is paid a commission to them on every sale that is made. The person usually shares the product using their social media

Marketing Agency London

In the modern age, a series of billboards, flyers and radio features are no longer enough to get your name out into the world. And although it is possible to learn fundamental social media, PPC and SEO skills, we would always recommend instructing an experienced and versatile marketing agency like FireTap.

We ensure that your campaigns are performing to the best of their ability and that you are making the most of your marketing budget, big or small.

Help with marketing

So, get in touch with us today. We can work alongside your in-house marketing team or website developer or be a completely outsourced entity, bringing fresh and trendy ideas to your firm.

Call 020 3911 9715, email or fill in this contact form, and someone will get back to you. We can’t wait to work with you and transform your marketing!