Page Content Strategic Optimisation – What is it?
Strategic Page Content Optimisation is where a website’s content is optimized to become more alluring, valuable and actionable to users. This usually consists […]
How To Showcase Sustainability In Your Social Copy
As marketers, we know all too well that the game is about staying on top of trends and tailoring […]
5 Steps To Successful Festive Hotel Marketing
It’s almost that time of year again! CHRISTMAS! And FireTap want to make sure you’re sleigh-in’ your festive hotel marketing strategy!
Although, with it being October, most hotels […]
How FireTap Entwines Marketing And Education
It is a fact that marketing can sometimes be confusing. The things you can see, you can understand. Buy a brochure and you know it needs designing, […]
Designing Your Website To Convert The Most Leads
When designing your website, what is your end goal? Do you want users to read your content? Purchase? Sign up? This should […]
What is Article 13 & How Will it Affect Internet Users?
What is Article 13?
As you may have already guessed from the title, Article 13 is an […]
Effective Business Development for Law Firms
One of the most successful yet time intensive practices will be putting a business development strategy in place to scale your business. Successful […]
Google Announces Closure of Google+
If you have a personal Google+ account, you have probably received the following email:
“Your personal Google+ account is going away on April 2, 2019
You’ve received this email because you have a […]
3 Social Media Management Tools you should be using in 2019
As 2018 draws to a close, we are constantly inundated with new Social Media Management tools, all with competing and robust features and benefits. With the abundance and the ongoing growth of Social Networks, it […]
Google Lens… What is it and how can you access it?
There has been a lot of talk lately about the release of Google Lens, what is it exactly and what purpose does it serve. Well do not fear, we at FireTap Marketing are here to […]
8 Do’s & Don’ts of Influencer Marketing
We previously touched on the rise of Micro Influencer Marketing going into 2019. The term ‘Influencer’ years ago usually referred to celebrity endorsement, however in recent years, since the rise of social […]
What’s in a Name? Are you pronouncing these 10 iconic brand names incorrectly?
What’s in a Name? Are you pronouncing these 10 iconic brand names incorrectly?
When setting up a new business or launching a product one of the key elements is coming up with that all important brand […]
Our Favourite Digital Marketing Trends to Watch Out for in 2019!
2019 is fast approaching! With 2018 almost in the rear mirror, are you clued up on Digital Marketing Trends throughout 2019?
It’s been a year of hyper focused content with Marketers getting specific to ensure they […]
How To Market Law Firms Online
The legal world has drastically changed. Generating leads and attaining clients via traditional methods of Yellow Pages, or people wandering into your offices is far behind our time. Nowadays, besides word-to-mouth, people find YOU. People […]
The Importance of Visuals in Digital Marketing
The Importance of Visuals in Digital Marketing
We have seen exponential growth in the world of Digital Marketing. Trends and tactics that were utilised have […]