FIRETAP BLOG

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There has been a lot of talk lately about the release of Google Lens, what is it exactly and what purpose does it serve. Well do not fear, we at FireTap Marketing are here to answer all your questions about Google Lens. via GIPHY What is Google Lens? Google Lens was one of Google’s biggest announcements in 2017. However, it was exclusively available...

What are links? Links are those blue bits of text, which, when clicked direct users from one website to another. They are linking entities of the internet between each other and making navigating between websites easier, faster and smoother. What are backlinks? Backlinks are links that websites gets from other website(s). In essence backlinks are same links but from the perspective of the...

We previously touched on the rise of Micro Influencer Marketing going into 2019. The term ‘Influencer’ years ago usually referred to celebrity endorsement, however in recent years, since the rise of social media, this isn’t necessarily the case. Anyone can be an Influencer, anywhere, as long as you have the following, engagement and trust of your audience. via GIPHY Influencer Marketing is...

What’s in a Name? Are you pronouncing these 10 iconic brand names incorrectly? When setting up a new business or launching a product one of the key elements is coming up with that all important brand name and logo. Do you go down a traditional route, perhaps using a family name or come up with a completely new word that doesn’t...

Purchasing a legal service is not something individuals or businesses do on a whim, a lot of thought and research goes into selecting the perfect Solicitor/ law firm for the job. Whether it be based on price, experience, location or reputation. Although, word of mouth still holds great power, your law firm cannot rely on it as its only source of...

Http (Hyper Text Transfer Protocol) is a protocol which ensures a connection is established between a browser and the website you are attempting to access. Over time a number of security flaws within https became prominent. The connection between the browser and website was not encrypted, therefore, meaning if a hacker hacks into your session they will have the ability...

Facebook recently started rolling out its 3D photo feature. This feature converts Portrait shots into a three-dimensional format. Users now have a new feature they can use when sharing memories and moment which adds a fun, lifelike dimension to their photos. There is a catch though, this feature is only available to people with an iPhone 7 Plus, iPhone 8 Plus,...

The saying we eat with our eyes rings truer than ever in the Digital Age. In the culinary world, it means assembling a plate so pleasing to the eye that it appears to be far more appetizing. From a Digital perspective, one could argue that the proliferation of foodie culture across social media has been on a steady rise in...

2019 is fast approaching! With 2018 almost in the rear mirror, are you clued up on Digital Marketing Trends throughout 2019? It’s been a year of hyper focused content with Marketers getting specific to ensure they hit the right target audience at the right time. With the constant influx of content being produced every second, from Blogs, Videos and Infographics to...

If you are familiar with SEO and SEO tools, you may have heard of Xenu’s Link Sleuth. It is a FREE software developed by Tilman Hausherr. The software provides endless opportunities which enables you to perfect your ongoing SEO, and the best part is that it’s FREE! What does Xenu’s Link Sleuth do? It is a proprietary tool that works as a...