RECENT ARTICLES
We constantly update our blog section to bring you all the latest digital marketing news, trends and techniques. We cover everything from search engine optimisation (SEO) and pay per click (PPC) to social media, social media advertising and more. Find something you are interested in and want to find out more? Contact our expert digital marketing experts.
5 Steps To Successful Festive Hotel Marketing
It’s almost that time of year again! CHRISTMAS! And FireTap want to make sure you’re sleigh-in’ your festive hotel marketing strategy! via GIPHY Although, with it being October, most hotels and restaurants will have their festive hotel marketing strategy well under way, with many businesses thinking about getting their festive [...]
How FireTap Entwines Marketing And Education
It is a fact that marketing can sometimes be confusing. The things you can see, you can understand. Buy a brochure and you know it needs designing, content and printing. At the end of the process you receive a brochure. It’s easy! But what about the more complex elements of [...]
What Is Remarketing And How Does It Benefit Your Business?
Recently I had a client ask me about remarketing and the benefit it has on businesses. "What is this remarketing business, and should we be doing it?" - is a question I get asked A LOT and I'm here to fill you in on all the details. Have you ever [...]
Article Archive
5 Simple Hacks To Close A Business Deal
Business development is always about connecting with people that engage with you in a mutually beneficial business relationship. It’s about growth and not hard sales. To be successful in business development you must have determination [...]
How To Use Screaming Frog – One of the Best SEO Tools You’ll Ever Work With
Screaming Frog is an SEO spider that crawls and analyses websites through an app that you can download from here for all main PC operation systems such as Windows, MacOS and Ubuntu. It is an [...]
Why Law Firms Should Target High-Intent Keywords – The Long and Short of it
In a follow-up to our previous blog “How to Perform Keyword Research” we take a closer look at long-tail keyword strategy and why targeting high-intent keywords is crucial to Law Firm SEO. Many law firms [...]
5 Tips on Keeping Your Social Media Fresh & Relevant
Okay everyone, let’s face facts – In the words of Bob Dylan “the times they are changin.” In today's globalised and “switched on” environment, the importance of social media has never been more relevant. With [...]
Legal Marketing Trends 2019
The legal services sector has grown massively over the past 10 years. With high quality solicitors becoming more readily available, it is key that law firms make a conscious effort to stand out above their [...]
Female Empowerment in Business – Q&A with Nicola Walker
It's National Womens Day in South Africa and with half of our agency being South African, as well as the majority being female, we thought it only right that we interview our incredible client, Walker [...]
National Book Lovers Day – Our Favourite Books
There are many forms of reading in the modern digital age, from smart phones to kindles, it seems almost rare to see someone take time out of their day to sit and encapsulate themselves in [...]
The FireTap Marketing Revolution
Time to look at how you spend your marketing budget and with who! Does your marketing agency: - Tell you what they are going to do for you and when? Provide a full digital marketing [...]
How To Maximise ROI For Google Ads
Maximising ROI For Google Ads When running a paid advertising campaign on Google, it is always tricky trying to manage the balance between maximising conversions and limiting the cost per conversion. Reducing spend is likely [...]
Q&A: Business Development in a Digital World
With customer expectations of receiving quality experiences through targeted messaging with every innovative product and service and new fast data technologies, and the demand for ‘I want it now’, how does your business keep up [...]
Ready to Talk?
DO YOU HAVE A BIG IDEA WE CAN HELP WITH?