FIRETAP BLOG

Top tips & essential insights for your digital marketing

 

Our Digital Marketing Blog offers you expert advice, top tips and invaluable insights from our Digital Marketing gurus.

Learn how to boost your SEO, nail your PPC, soar on Social Media, or write brilliant Blog posts.

Understand how the different elements of your digital marketing affect your online presence.

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The Importance of Visuals in Digital Marketing We have seen exponential growth in the world of Digital Marketing. Trends and tactics that were utilised have most likely been adapted and transformed into something far superior. For example, Visual Marketing is now seen as a pervasive everyday phenomenon. A simple image can now be seen in the form of a g.i.f, a...

Content is King  When it comes to Digital Marketing, content is king. It provides you with a great opportunity to impress the reader with your knowledge, expertise or ethos. Through the correct utilization of content, you can not only sell your product effectively but also reduce the social distance amongst the reader and yourself, allowing for readership loyalty. One might then...

Drink and Food Menu Nowadays, people check your online menu even before making a reservation or deciding to go to your bar. Attract your customers with the trendiest cocktail on your menu, the most popular craft beer, the wine of the month, the latest cider to hit the market or the spirit collection at your bar. Include a formatted text menu visibly...

There are five main ingredients that we encourage our clients to consider when it comes to being seen and found on search engines. Search Engine Optimisation (SEO) It’s our favourite ingredient. Through high quality content and relevant keywords, we will help your brand to rank higher in search engines. SEO does not always require paid search, however you need to continuously create quality...

Now you can find the image sizes for all Social Media platforms in one place in our Social Media Cheat Sheet Infographic! Are you a busy Marketer wanting to stay on top of all the latest Social Media changes? Strong visual assets are a fantastic tool to assist you in growing your audience and raising the chances of users clicking on your...

‘Facebook posts with images see 2.3X more engagement than those without images.’ - BuzzSumo ‘Tweets with images receive 150% more retweets than tweets without images.’ - Buffer ‘Design is the silent ambassador of your brand’ – Paul Rand We have all been there – you have got a blog or social media post ready to go, but now you need a killer image...

We all know that advertising is dominating the online world. Identifying what works and on what platform can deliver the best results can be a challenge for any brand. Marketers are always looking to leverage the latest trend to better engage their targeted audience. In this Blog Post we will be discussing 3 different Trends: • Video Content • The Power of the...

Blogs, blogs, blogs - what are they good for? Absolutely everything. In the digital marketing world, it’s just common sense. Without them your website will be updated less regularly, more difficult to find through Search Engines, and your Social Media accounts will be seriously lacking content. But blog writing can sometimes be more like bog writing if you don't know...

Starting up a new business can be scary. Countless competitors, large businesses that have been around for decades, and a million new things to learn – it’s fair to say the entire process can be a bit overwhelming. Digital Marketing is the perfect way to level the playing field without spending thousands. Through Digital Marketing the personality of your company...