FIRETAP BLOG

Top tips & essential insights for your digital marketing

 

Our Digital Marketing Blog offers you expert advice, top tips and invaluable insights from our Digital Marketing gurus.

Learn how to boost your SEO, nail your PPC, soar on Social Media, or write brilliant Blog posts.

Understand how the different elements of your digital marketing affect your online presence.

 

  • All
  • Blogging Tips
  • Content
  • Digital Marketing Content
  • Legal Marketing
  • Marketing
  • SEO
  • Social Media
  • Uncategorised

2019 is fast approaching! With 2018 almost in the rear mirror, are you clued up on Digital Marketing Trends throughout 2019? It’s been a year of hyper focused content with Marketers getting specific to ensure they hit the right target audience at the right time. With the constant influx of content being produced every second, from Blogs, Videos and Infographics to...

If you are familiar with SEO and SEO tools, you may have heard of Xenu’s Link Sleuth. It is a FREE software developed by Tilman Hausherr. The software provides endless opportunities which enables you to perfect your ongoing SEO, and the best part is that it’s FREE! What does Xenu’s Link Sleuth do? It is a proprietary tool that works as a...

The SRA (Solicitors Regulation Authority) recently published an article stating that from December 2018 law firms will be obligated to publish their information on the prices they charge for “certain public – facing services” as well as showcasing a new badge illustrating the protections their regulated status gives customers. Purchasing a legal service is not something one does on a whim...

Regardless of whether you are a sole trader, start-up, SME or a corporate giant, it is a well-known fact that a clear Marketing plan and budget should play a part in your business strategy, irrespective of the size of your business or industry sector. How you reach and connect with your target audience will inevitably be a driving force in...

The legal world has drastically changed. Generating leads and attaining clients via traditional methods of Yellow Pages, or people wandering into your offices is far behind our time. Nowadays, besides word-to-mouth, people find YOU. People do research. People search online; Facebook, Google, LinkedIn and more. Hence, ensuring that your brand is marketed accurately and is being ranked at the top...

"Why aren't people reading my blogs? I want to create more, but don’t know how?" Is there going to be traffic? Are people going to find it interesting? Will they read past the introduction? What is it about blogging that intimidates so many of us? What techniques do some of the best blog sites utilize to make their content so...

‘Coming up with ideas are hard!’, ‘I’ve got writers block!’, ‘How to come up with content ideas?’, ‘I’m stuck!’. Trust us when we say, we’ve all been there. There’s something about content marketing that intimidates everyone. Having to develop, create and edit innovative content that is fresh, fun, intriguing and memorable, but at the same time relevant to the tone...

The Importance of Visuals in Digital Marketing We have seen exponential growth in the world of Digital Marketing. Trends and tactics that were utilised have most likely been adapted and transformed into something far superior. For example, Visual Marketing is now seen as a pervasive everyday phenomenon. A simple image can now be seen in the form of a g.i.f, a...

Content is King  When it comes to Digital Marketing, content is king. It provides you with a great opportunity to impress the reader with your knowledge, expertise or ethos. Through the correct utilization of content, you can not only sell your product effectively but also reduce the social distance amongst the reader and yourself, allowing for readership loyalty. One might then...

Drink and Food Menu Nowadays, people check your online menu even before making a reservation or deciding to go to your bar. Attract your customers with the trendiest cocktail on your menu, the most popular craft beer, the wine of the month, the latest cider to hit the market or the spirit collection at your bar. Include a formatted text menu visibly...